FEELING THE GUCCI GUILT?

GUCCI Guilty Pour Femme was first released in 2010. It’s since been reformulated, but its still as popular and relevant as ever. ​

The Gucci Guilty collection enters a new chapter, reintroducing the original Pour Femme scent as a rich eau de parfum, combining superior floral notes and enhanced natural fragrances. Individual, yet fusing together naturally, the men’s and women’s perfumes embody a declaration of self-expression and fearlessness, conjured up by the statement #ForeverGuilty.

• Top notes of Mandora—a fruit found in the Mediterranean island of Cyprus—smoothed out by natural Bergamot and Pink Pepper.
• Heart notes of Lilac, contrasted with rosy and violet notes, and layered with Geranium Oil, resulting in a nuanced blend.
• Base notes of Patchouli, combined with Ambery notes for an enduring sillage.

Echoing the same shape as the counterpart men’s fragrance, the Gucci Guilty Pour Femme bottle is partly wrapped in gold-toned metal, with a matching shimmering cap, reflecting the pale rose-tinted fragrance inside. The Interlocking G logo defines the front.

The new chapter of the Gucci Guilty fragrance line opens in early 2019 with the new Gucci Guilty Pour Femme Eau de Parfum edition and the new advertising campaign featuring singer Lana Del Rey and actor Jared Leto. The campaign is shot by Glen Luchford under the editorial of the creative director of the house Alessandro Michele, also featuring a cameo of rock star Courtney Love. The campaign is “Visiting iconic Hollywood landmarks and quintessential American places.”

“The new chapter of Gucci Guilty signature fragrances revels in the notion of women who are truly liberated. A modern declaration of self-expression and fearlessness burns brightly in the new powerful statement #ForeverGuilty. Blended for the new revolution, the Gucci Guilty pour femme scent is reborn…”